Bulgaria is the biggest producer of rose oil in the world. Every year, traditional rose festival is celebrated during the first half of June in Rose Valley. The Rose Valley is a region in located just south of the Balkan Mountains, where the soil and the climate are quite suitable for the roses. The valley is famous for its rose growing industry, which have been cultivated here for centuries. The center of the rose oil industry is Kazanlak. Kazanlak’s rose gardens are also the largest rose gardens in the whole world. The rose fest is part of many cultural tours and trips in Bulgaria.
The rose oil is called "the liquid gold" of Bulgaria. It takes 30 roses to produce a single drop of rose oil or 3 000-4 000 kg of rose petals to produce 1 kg of pure Bulgarian rose oil.
As a capital of the rose - growing region, Kazanlak hosts the annual Festival of Roses, always the first week of June. This festival was held for first time in 1903 and was dedicated to the beauty and charity. If you plan to visit Bulgaria in summer, make sure you can arrange a trip for this fest. Nowadays the festival is a celebration of the beauty in the unique Valley of the Roses and one of the most attractive happenings both for local people and the visitors. The festival program includes the coronation of Queen Rose, the traditional rose-picking ritual and rose-distillation that give you a true feeling of authenticity.
The Festival ends with a street procession in which the main role is allotted for the participants of the International Folklore Festival that has been hold parallel to the Festival of Roses.